Transform is a Christian event for young people from all over the world. Participants come together for a week-long conference, then disperse to over 20 one-week to six-month outreach trips into the Mediterranean region and beyond.
Working with the communications team for Transform, I developed and created the complete promotional, web, and conference graphics package. I used the existing conference logo and typeface, and developed the 2013 style to reflect the theme of Transform, which is all about “bringing the message of hope to the Mediterranean nations”. This was achieved by using colors that reflect the hope of a new day as well as photo treatments that incorporate hand drawn elements that morph in to photographs, further reflecting “transformation”.
Rachel Writes Fancy 