Amber Lowe is a wedding and lifestyle photographer in Knoxville, TN. I worked with Amber to update her logo and visual elements, in order to support her evolving brand. Her photos are moody, with high contrasts and focus on color. Her clients are kind, happy, and generous people, who are typically fun and easygoing. No “bridezillas” here! When she works, she focuses on brining out the joy of the moment, and capturing moments that are real and authentic. Since her style and business evolved, it was time for her visual branding to evolve as well. To that end, I wanted to create a new logo that captured the life and joy that she brings out of her clients, as well as the mood of her photos.