Unpopular opinion time: I don’t offer logos a la carte. The reason? It’s all about you.
A long time ago I realized that only creating a logo without a supporting visual identity system seriously robs my clients of the personality, professionalism, and value they deserve. Let’s dive into those reasons a bit.
In 2019 I had the privilege of creating some directional arrows and a chalkboard at Little Arrow Outdoor Resort, a charming luxury campground in Townsend, TN (you can read all about that in this post). Then, over the winter, co-owner Carmen approached me about creating an interactive photo opportunity (in other words, a selfie mural) on the side of the bathhouse/laundry building.
The new year AND a new decade are just around the corner. As I sit down to think about my goals for the new year, I love brainstorming in a printable calendar separate from my day-to-day planner. I also love using them to map out blog and social media content.
Little Arrow Outdoor Resort is a charming luxury campground in Townsend, TN. Formerly Tremont Campground, Little Arrow has been restored to offer luxury glamping tents, tiny homes, and RV sites so campers can play hard and rest hard.
When you think of branding, what comes to mind? Most people think branding is only about having a snazzy logo — and a well-designed logo is, indeed, part of it. But simply put, your brand is your promise to your customer. It’s who you are as a business, how you communicate those values to your customers, and how you set yourself apart from your competitors. (more…)
Amber Lowe is a wedding and lifestyle photographer in Knoxville, TN. Amber started her photography business in 2012, and as the years went on her style and brand matured and evolved. In Spring of 2018, we sat down together and I got to know Amber and her business so I could give her a fresh new logo and supporting branded elements. (more…)
Valentine’s Day is exactly one week away, and love is in the air!
To show how much I love you, I came up with some sweet and punny printable Valentines! (more…)
How do you feel about goal setting, friend?
I quit making New Year’s Resolutions, because I could never keep it up for long. Honestly, sometimes setting goals feels very similar, especially since we tend to make our goals year by year. (more…)
For me, one of the most wonderful things about this time of year is picking out special gifts for the people I love most. Part of the fun is spending a couple hours wrapping everyone’s gifts in pretty paper, bows, and cute tags. And if there’s glitter somewhere on it, even better!
This year I wanted to give you all a gift too! To celebrate you and my love of all things gift wrap, I created these sweet and simple printable gift tags. There are four designs included, just download, print on sturdy paper, and cut out! (more…)
September is here, and in the US, the first Monday is a holiday set aside to take a break in our work and enjoy the fruits of our labor. (more…)
Rachel Writes Fancy 