You need a visual identity, not just a logo


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Unpopular opinion time: I don’t offer logos a la carte. The reason? It’s all about you. 

A long time ago I realized that only creating a logo without a supporting visual identity system seriously robs my clients of the personality, professionalism, and value they deserve. Let’s dive into those reasons a bit.

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Selfie with Bigfoot


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In 2019 I had the privilege of creating some directional arrows and a chalkboard at Little Arrow Outdoor Resort, a charming luxury campground in Townsend, TN (you can read all about that in this post). Then, over the winter, co-owner Carmen approached me about creating an interactive photo opportunity (in other words, a selfie mural) on the side of the bathhouse/laundry building.

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Free 2020 Printable Calendar!


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The new year AND a new decade are just around the corner. As I sit down to think about my goals for the new year, I love brainstorming in a printable calendar separate from my day-to-day planner. I also love using them to map out blog and social media content.

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Top design mistakes ruining your message (and how to fix them)


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Top Design MistakesBlog Header

When you think of branding, what comes to mind? Most people think branding is only about having a snazzy logo — and a well-designed logo is, indeed, part of it. But simply put, your brand is your promise to your customer. It’s who you are as a business, how you communicate those values to your customers, and how you set yourself apart from your competitors. (more…)

Merry Christmas! {FREE printable gift tags}


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Free Christmas Gift Tags

For me, one of the most wonderful things about this time of year is picking out special gifts for the people I love most. Part of the fun is spending a couple hours wrapping everyone’s gifts in pretty paper, bows, and cute tags. And if there’s glitter somewhere on it, even better!

This year I wanted to give you all a gift too! To celebrate you and my love of all things gift wrap, I created these sweet and simple printable gift tags. There are four designs included, just download, print on sturdy paper, and cut out! (more…)